Comments on: How We Jumped 50 Places in the App Store – for Free http://blog.gymfu.com News about the GymFu community, our application and the wellness world at large Fri, 20 Aug 2010 20:03:47 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: GymFu http://blog.gymfu.com/notes/how-we-jumped-50-places-in-the-app-store-for-free/comment-page-1/#comment-43 GymFu Thu, 08 Oct 2009 05:29:17 +0000 http://blog.gymfu.com/?page_id=305#comment-43 I know from our stats a few of you are coming here because of the Customer Service element - we'd not expected that to be the main draw, so we'll definitely try to get something written in more detail soon!<br><br>PS - really sorry about trackbacks not working; I'll look into it over the weekend. I know from our stats a few of you are coming here because of the Customer Service element – we'd not expected that to be the main draw, so we'll definitely try to get something written in more detail soon!

PS – really sorry about trackbacks not working; I'll look into it over the weekend.

]]> By: GymFu http://blog.gymfu.com/notes/how-we-jumped-50-places-in-the-app-store-for-free/comment-page-1/#comment-41 GymFu Thu, 08 Oct 2009 02:36:35 +0000 http://blog.gymfu.com/?page_id=305#comment-41 Um. Effected? Affected? Um.... HALP! Lol. <br><br>What I mean is that a price drop didn't result in an initial surge in sales, which is what we expected. But ultimately it may have improved the surge once the surge started. If you see what I mean :P Sorry, I'm a bit tired today! Um. Effected? Affected? Um…. HALP! Lol.

What I mean is that a price drop didn't result in an initial surge in sales, which is what we expected. But ultimately it may have improved the surge once the surge started. If you see what I mean :P Sorry, I'm a bit tired today!

]]> By: GymFu http://blog.gymfu.com/notes/how-we-jumped-50-places-in-the-app-store-for-free/comment-page-1/#comment-40 GymFu Thu, 08 Oct 2009 02:34:14 +0000 http://blog.gymfu.com/?page_id=305#comment-40 If the Disqus guest called "Name" who posted here could email me that'd be great. I've deleted your comment as it was libellous and I'm not sure whether or not you intended it to be, but I'd still like to hear your thoughts about marketing and our products in general. You can find my contact link bottom-right. Thanks :) If the Disqus guest called “Name” who posted here could email me that'd be great. I've deleted your comment as it was libellous and I'm not sure whether or not you intended it to be, but I'd still like to hear your thoughts about marketing and our products in general. You can find my contact link bottom-right. Thanks :)

]]> By: Name http://blog.gymfu.com/notes/how-we-jumped-50-places-in-the-app-store-for-free/comment-page-1/#comment-39 Name Thu, 08 Oct 2009 02:04:24 +0000 http://blog.gymfu.com/?page_id=305#comment-39 How to jump 50 places in the App Store -- do what we did in this article. Bait and switch. How to jump 50 places in the App Store — do what we did in this article. Bait and switch.

]]> By: Dan Udey http://blog.gymfu.com/notes/how-we-jumped-50-places-in-the-app-store-for-free/comment-page-1/#comment-38 Dan Udey Thu, 08 Oct 2009 00:37:33 +0000 http://blog.gymfu.com/?page_id=305#comment-38 > (and yes, I know iPhone sites post price drop info but I don't think they effected the results).<br><br>I can't tell if you're using 'effected' properly (as in the price drop info didn't cause the results) or if you meant affected (as in the price drop info didn't change the results). Stupid grammar.<br><br>Interesting article though, and neat idea – unlock features in exchange for publicity. Just be wary of backlash from annoying people's followers. ;) > (and yes, I know iPhone sites post price drop info but I don't think they effected the results).

I can't tell if you're using 'effected' properly (as in the price drop info didn't cause the results) or if you meant affected (as in the price drop info didn't change the results). Stupid grammar.

Interesting article though, and neat idea – unlock features in exchange for publicity. Just be wary of backlash from annoying people's followers. ;)

]]> By: GymFu http://blog.gymfu.com/notes/how-we-jumped-50-places-in-the-app-store-for-free/comment-page-1/#comment-36 GymFu Wed, 07 Oct 2009 22:00:56 +0000 http://blog.gymfu.com/?page_id=305#comment-36 As a general note, if there's anything else that would be useful or could make better posts in future, just ask. Failing that, follow Benjie (@BenjieGillam) for tech/hacker stuff or me (@JofArnold) for rants about Apple, fitness and the internet.<br><br>Thanks!<br>Jof As a general note, if there's anything else that would be useful or could make better posts in future, just ask. Failing that, follow Benjie (@BenjieGillam) for tech/hacker stuff or me (@JofArnold) for rants about Apple, fitness and the internet.

Thanks!
Jof

]]> By: GymFu http://blog.gymfu.com/notes/how-we-jumped-50-places-in-the-app-store-for-free/comment-page-1/#comment-35 GymFu Wed, 07 Oct 2009 21:27:13 +0000 http://blog.gymfu.com/?page_id=305#comment-35 Lol! I guess someone might ask. It's a bit subtle and we're still analyzing the deltas on the sales (and hopefully GymFu Jem will be able to post something more detailed when she gets back).<br><br>One thing I can say is that the price drop on it's own did next to nothing, which surprised us. It's possibly because we were outside the Top 50 at the time so discovery was still a key driver (and yes, I know iPhone sites post price drop info but I don't think they effected the results).<br><br>Where it gets complicated is working out the magnitude of the effect. There's a lot of factors:<br>1. Are existing users upgrading because of the price drop? (We know some are).<br>2. Is the price drop opening us up to a different type of user?<br>3. What is the effect of being in the Top 50? (I.e. can we isolate the effect of this alone)?<br><br>Hopefully as we do more experiments this will become clearer. Unfortunately this is one of the big challenges with the App Store - lack of detailed analytics. Lol! I guess someone might ask. It's a bit subtle and we're still analyzing the deltas on the sales (and hopefully GymFu Jem will be able to post something more detailed when she gets back).

One thing I can say is that the price drop on it's own did next to nothing, which surprised us. It's possibly because we were outside the Top 50 at the time so discovery was still a key driver (and yes, I know iPhone sites post price drop info but I don't think they effected the results).

Where it gets complicated is working out the magnitude of the effect. There's a lot of factors:
1. Are existing users upgrading because of the price drop? (We know some are).
2. Is the price drop opening us up to a different type of user?
3. What is the effect of being in the Top 50? (I.e. can we isolate the effect of this alone)?

Hopefully as we do more experiments this will become clearer. Unfortunately this is one of the big challenges with the App Store – lack of detailed analytics.

]]> By: Peter Clark http://blog.gymfu.com/notes/how-we-jumped-50-places-in-the-app-store-for-free/comment-page-1/#comment-34 Peter Clark Wed, 07 Oct 2009 21:05:52 +0000 http://blog.gymfu.com/?page_id=305#comment-34 what tweaks did you make to the pricing? :) what tweaks did you make to the pricing? :)

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